The Shops Buckhead Atlanta Hopes to Lure Luxury Shoppers While Eliminating Services

Buckhead project cuts concierge services.

The Shops Buckhead Atlanta will be eliminating their concierge services at the end of the year.  The concierge team of five employees were reportedly informed they would be out of jobs effective December 31st.  The concierge desk, located in a small space near Christian Louboutin, was not located in a very high traffic area, which may very well have influenced the decision to close it.  

The desk was run by Concierge Services of Atlanta.  Concierge services will continue to be provided by Concierge Services of Atlanta to The Residence Buckhead Atlanta, the residential portion of the mixed-use project.  

Services offered by the concierge team at the project include: 

"Lunch or dinner reservations at one of our fine restaurants.     

Facilitation of car service from your home, office or hotel.     

Complimentary gift-wrapping.     

Spa, hair or makeup application reservations.     

Details regarding other points of interest in our community.     

Tickets to cultural and sporting events."

Personally, I feel as though OliverMcMillan should have increased the offerings of the concierge team and or reduced their hours.  To eliminate a service that many luxury consumers look for may backfire for the already struggling project as it competes for sales with established malls Phipps Plaza and Lenox Square.  

While there is already talk of multiple restaurant and retail closures at the project next year, Oliver McMillian has taken steps to lure more visitors by reducing the cost of parking and increasing the time validated when making purchases. (Take note, Ponce City Market.) 

What are your thoughts on The Shops Buckhead Atlanta eliminating their concierge service?  How many purchases aside from food have you made at the project?  What one thing could ownership do to make you want to visit at all, or visit more often.

Please share your thoughts below.